SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. Its the process of getting your website closer to the top of the list when you search for something using Google. If you’re not on the first page, you don’t exist.
Google displays links to pages it considers relevant to what you are searching for. Google decides this relevance by measuring and analyzing the number and quality of links from other web pages that link to your site. In simple terms your web pages have the potential to rank in Google so long as other web pages link to them. For us this involves writing content people find useful because useful content is shared in blogs, facebook, twitter feeds etc., and over time Google™ picks up on these signals. This virtuous circle creates strong and sustainable Google rankings.
Google also moves you up or down the list depending of the build style and quality of your website. Professionally built websites with structured code that Google understands are listed as more reliable sources. All our websites are built to this standard and we also work with you during the design process to make sure that your site will get the best possible listing. There are also a few other tricks we use to help you get rated higher but these are tricks of the trade.
A Simple 1-2-3 Guide to Getting Better Search Results
- Write fantastic, useful content or blogs that uses words and phrases used by people who search for your products and services.
- Make it easy for people to share and link to it.
- Keep doing it!